Ford Holiday River Parade

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The 40th Annual Ford Holiday River Parade is a San Antonio tradition that offers a spectacular one-hour parade along the San Antonio River Walk. The 2021 theme, 40 Years of Magic, features illuminated floats and costumed parade participants.

This ticketed parade begins Friday, November 26, 2021 at 6 p.m. and is broadcast live at 7 p.m. at the Arneson River Theatre. 

Several free viewing areas are offered on the parade route (bring your own chair). This space is available on a first-come basis: East side of the River Walk between Pecan Street and Richmond Ave. 

Children 2 years of age or older will need a ticket.

Strollers and carriers are not allowed on the River Walk for this event.

ADA tickets are available in certain areas of the parade.

Tickets are non-refundable/non-exchangeable.

Click here to buy tickets