Ford Holiday River Parade

How to purchase tickets:
Tickets must be purchased online.

Arneson River Theatre: Floor seats- $40, Grandstand seats- $30, Top level seats- $20. Anywhere else on the parade route-Front Row $25, Other seating $20, $15.
Children 2 years of age and above must have a ticket. Children younger than 2 years old, without a ticket, must sit on a parent's lap.

Tickets are non-refundable for any reason including event cancellation due to any reason or acts of God.

Review the overall event map to determine:

Where you want to sit on the parade route

What map section detail to view for seats (print map and keep with your tickets)

Go the specific map section you are interested in

Seats in light grey are still available

Simply click on the seats to add to your online shopping cart

When you have selected all the seats you wish to purchase you are ready to check-out

REMEMBER: Tickets are non-refundable for any reason including acts of God

Print your tickets and bring with you on parade day.

Gate numbers will be posted on street level that corresponds to the gate number on your tickets

  • 4pm
River Walk cleared of visitors for final preparation of seating
  • 5pm
Gates Open to parade ticket-holders for access to the River Walk
  • 5pm-11pm
VIA Park & Ride available from Crossroads to Market St. near Convention Center, (210) 362-2020
  • 6pm-7pm
Christmas Music Concert at Arneson River Theatre(only for ticket holders in that area)
  • 7pm
Lighting of the River Walk- switch turned on at the Arneson River Theatre stage
  • 7-8pm
Live Televised Broadcast of Parade, on CW35 in San Antonio area. syndicated across U.S. in 80 markets
  • 6-9pm
Live Parade, The parade lasts a little over one hour from when you see the first float, which depends on where you are seated on the parade route. See maps posted with ticket sales


Several free viewing areas are offered on the parade route (bring your own chair). This space is available on a first come, space available, basis: North side of the River Walk between Lexington Ave. and Richmond Ave. AND the south side of the River Walk between Richmond Ave. and Navarro St. AND the south side of the River Walk between Navarro St. and N. St. Mary’s St.

Many restaurants and hotels offer dinner packages, CLICK HERE for information.

For more information call Monday through Friday, 9am-3pm, 210-227-4262 and on the website.