The San Antonio Metropolitan Health District (Metro Health) recently partnered with Hallmark University to film a series of new TV spots for their "What Will It Take?" vaccination campaign. The new campaign encourages San Antonio residents to receive the COVID-19 vaccine to protect themselves, their loved ones, and others in San Antonio. The city’s TVSA production team recorded Hallmark University students' personal stories, experiences, and inspirations to connect with those still unvaccinated against the coronavirus.
Filming inside simulation nursing and IT labs, city officials interviewed Hallmark University students over their experiences from the past year. Students painted a vivid picture of why they chose to get vaccinated and how they believe the vaccines will help to bring an end to the pandemic at last. Metro Health sought to reach various audiences hesitant to receive their vaccines and believes their new messaging will connect with them.
"Our new campaign aims to encourage people who are hesitant about the vaccines to get vaccinated for themselves, their loved ones, and San Antonio," said Rudy Arispe, Metro Health Public Relations Manager. "The stories we heard from students were quite impactful, very heartfelt, and always had encouraging messages about why they got vaccinated. It's a team effort, and I think it's wonderful that Hallmark University is doing its part to remind those who haven't yet gotten the vaccine to do so."
Offering resources, space, and finding student candidates for the city's latest vaccination campaign is only part of Hallmark University's devotion to ending the pandemic. As part of their clinical assignments, students from the School of Nursing administer vaccines to San Antonio residents. In partnership with a local health organization, Hallmark University held a vaccine drive at its campus, inoculating students, faculty, staff, and families against the virus. Hallmark University has stepped up to the task of helping vaccinate San Antonio against the coronavirus and return the city to a state of normalcy.